The Steps To Great Search Engine Optimization

Here, we'll break down for you what we (and you) will be doing to search engine optimize your website. In a nutshell, there are six steps: Goal Definitions, Keyword Research, Competition Research, SEO Copywriting, HTML Coding and Directory Submission. As well, we include a seventh item covering our stance on Linking and Building Link Popularity.

1. Goal Definition

   1. What are the goals of your website? Ecommerce? Information Sharing? A Newsletter? Defining the goals of your website is the first and most important step to optimizing your site.

      1. We start by asking you to come up with a list of the most important Keyword Phrases you think people will use to search for your site in a search engine.

      2. Determining your sites goals gives both you and us the opportunity to determine which of these phrases we will use for each page on your site that you want optimized.

      3. In order to give searchers the most opportunities to find your site, most likely you will want to have more than one optimized page. Targeted traffic comes from targeted keyword phrases. We will optimize any single page for only two or three keyword phrases, and then choose a different set of keyword phrases for each additional optimized page.

      4. We also cull any naturally occurring keyword phrases from any existing text on your site (if you have one).

2. Keyword Research

   1. We now take your list and our list of keyword phrases and combine them for some heavy-duty keyword research using WordTracker, our tool of choice.

      1. We confirm the good choices.

      2. We eliminate any phrases that are not used by people to search.

      3. We find additional phrases that we might have missed.

      4. Specifically, we're researching the phrases that will bring highly targeted traffic. We're also seeking "niche phrases" as these also bring highly targeted traffic.

   2. Conferring with you, we come up with a "short list" that contains all the necessary phrases to optimize each individual page of your site, different sets of two or three phrases for each individual page that needs to be optimized.

3. Competition Research

   1. Seeing whom you are up against is an important part in determining what keyword phrases we need to utilize for the optimized pages of your site.

      1. We research locally, regionally, nationally, and internationally.

      2. This helps us to determine areas in keyphrase research that you or we may not have thought of, thereby increasing your level of exposure.

      3. As well, we can determine the SEO strategies of your competitors enabling us to help you outrank them.

4. SEO Copywriting

   1. SEO Copywriting is the essence of search engine optimization. As all the top SEO's say, 'Content Is King.' Combining keyword phrases with existing or new copy is both an art and a science.

      1. If you have preexisting copy, either currently on your site or in another form, our copywriter will analyze this to fit in the short list keyword phrases.

      2. If you have no copy, we will brainstorm the text for your individual pages incorporating the specific short list keyword phrases with the page goals in mind.

      3. The end result will be that all your individual pages will be expertly copywritten, geared to each pages' specific purpose, with high search engine rankings to bring in highly targeted traffic as the final goal.
         

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