Headings

1. Simply put, headings (or paragraph headings) are keyword phrase rich snippets of text placed on the page above and between paragraphs. They vary in physical size (font size) and are usually slightly larger and bolded. Their main purpose is to break up the page into manageable chunks making the page much more readable. They give the reader a quick overview, letting them know what's in store for them on the whole page, and making their reading experience much easier.

2. For these tags, we will make use of <h1>,<h2>,<h3>, etc. HTML coding. <h1> for headings at the top (implying more importance) and decreasing, in both importance and size, down the page.

3. We will place keyword phrases strategically into headings, thereby increasing chances of higher SE rankings.

Image ALT Tags

1. One final method of HTML SEO is to utilize Image ALT Tags. These tags remain invisible (except to the SE's spiders) until a visitor moves their mouse pointer over an image.

2. These tags, if incorporated with keyword phrases, can boost a pages rankings.

3. Additionally, these tags will increase your sites usability and accessibility, allowing handicapped visitors to "see" your images, as well as helping those visitors who have image viewing turned off or those with text-only Web browsers.

4. We will not abuse Image ALT tags, SEO-wise, by keyword stuffing them, but rather we will use them as intended which is to describe the image they are related to. Sometimes this can have some small SEO benefit.

Directory Submission

1. Well, most of the work is done at this point. Now it's time to submit your finished/updated site to the Directories.

   1. DMOZ (AKA: The Open Directory Project - or - ODP)

      1. We now submit your site to DMOZ.

      2. Submitting to DMOZ is absolutely free.

      3. DMOZ can take up to six months or more before your site is included. (We've seen same day turnaround, though very rarely).

      4. Be patient, we'll handle it.

   2. Yahoo!

      1. We next submit your site to Yahoo!

      2. Yahoo Business Express costs US$299.00, and there is no guarantee of inclusion, only that your site will be reviewed for inclusion.

      3. Noncommercial sites/pages can be submitted to Yahoo! for free.

      4. In light of Yahoo!'s recent deal with Google, it may not be necessary to submit to Yahoo! anymore, and we will discuss this with you.

   3. We'll also submit your site to the following Directories:

      1. WebSavvy

      2. Gimpsy

      3. GoGuides

      4. JoeAnt

      5. Skaffe

      6. Zeal
         

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